Anthropology 252

The Anthropology of Modernity

Bates College, Autumn Semester 1998, TTH 9:30
Steven Kemper

How This Electronic Syllabus Works

I am putting this syllabus on the web to provide you with a set of links to electronic sources in Anthropology, Cultural Studies, Transnationalism, Nationalism, and Postmodernism. If you are starting with a hard-copy of the syllabus, you can reach the electronic syllabus by going to the Bates Home Page on Netscape (www.bates.edu), clicking on Faculty, then going to Anthropology, and finally Full Descriptive List of Courses. Get out there on the web and find out more about the topics discussed in this course. Alta Vista is a wonderful search engine. It is listed on the Netscape page of search engines, along with Yahoo, Lycos, and Dogpile. Don't be limited by my links. Use any of these search engines to find your own by entering the topic you want to know more about.

The Course

This course approaches the study of the modern world from an anthropological perspective, focusing on meaning, everyday life, and the economic and cultural structures that tie people together. Where anthropology historically has pursued these issues in the context of small, face-to-face societies, THE ANTHROPOLOGY OF MODERNITY brings this focus to the study of large-scale, industrial societies and the still larger context of the world-system, namely those global flows of people, things, and ideas that link all human societies--from the most remote, technologically-simple ones to modern, industrial nations.

The challenge for a course which means to take on global forces--consumption, advertising, migration, media--is to recognize the way these forces have created a cultural formation that reaches around the world without losing touch with everyday examples, local differences, and individual agency.

Required Books

Reserve Readings

Calendar of Topics and Readings

8:00 Classes: 10/12 and 11/13


September 10 (Th) The Course: Modernity as an Anthropological Issue

September 15 (Tu) The Global Now

Appadurai, "Here and Now," inModernity at Large , pp. 1-23.

The World Right Now

Around the World in 80 Clicks

September 17(Th) The Global Cultural Economy

Appadurai, "Disjuncture and Difference in the Global Cultural Economy," and "Global Ethnoscapes," in Modernity at Large, pp. 27-47 and 48-65.

September 22 (Tu) The Japanese Version

September 24 (Th) Global Ethnoscapes

First PAPER due

September 29 (Tu) Consumption

McCracken, Culture and Consumption, introduction and pp. 3-30.

Consumer Culture

October 1 (Th) The Store

Neiman Marcus

October 6 (Tu) Meaning and Movement

McCracken, Culture and Consumption,pp. 44-53, 57-80, 118-29..

October 8 (Th) Clothing and Culture

McCracken, Culture and Consumption, pp. 31-43, 93-103.

October 12 (Monday) 8:00 Class: Hour Examination

October 13 (Tu) Advertising and Media

Frank, The Conquest of Cool, pp. 1-87.

American Advertising Museum

Volkswagen Today

October 15 (Th) The 1960's

Frank The Conquest of Cool, pp. 88-167.

Autumn Recess: October 20-25

October 27 (Tu) Individualism

Frank, The Conquest of Cool, pp. 167-235

October 29 (Th) Discussion

Second PAPER due

November 3 (Tu) Nationalism and its Presuppositions

Handler, Nationalism and the Politics of Culture in Quebec, pp. 3-51.

Parti Quebecois

Other Federalist and Separtist Movements

November 5 (Th) Quebecois Nationalism

Handler, Nationalism and the Politics of Culture in Quebec, pp. 52-196, skimming chapters 4,5, and 6.

November 10 (Tu) What is modern about Nationalism?

November 12 (Th) A Nation of Contradictions

Sesser, "A Nation of Contradictions," in The New Yorker, pp. 37-68, on reserve.

The Chinese Diaspora

The Michael Fay Incident

November 13 (Friday, 8:00 Class) Singapore

November 17 (Tu) Indian Cricket

Appadurai, "Playing with Modernity," in Modernity at Large, pp. 89-113.

Cricket in South Asia

Times of India Cricket Webpage

November 19 (Th) Global Flows

Babb and Wadley, Media and the Transformation of Religion in South Asia, introduction and pp. 51-75 and 191-216.

Thanksgiving Recess: November 21-29

December 1 (Tu) Indian Comic Books

Babb and Wadley, Media and the Transformation of Religion in South Asia, pp. 76-134

Amar Chitra Katha's Webpage

December 3 (Th) Video Vacana

Babb and Wadley, Media and the Transformation of Religion in South Asia, pp. 254-83.

The Hindu Temple of Greater Chicago

December 7-11 Reading Week

Course Requirements

Material requirements for this course include two short papers of approximately 5 pages each (one a commentary on course readings, the other a research paper). Each is worth 20%. An hour examination on October 12th at 8:00 am is worth another 20%, and the final, 30%. The remaining 10% depends on class participation.

I value what students have to say, sometimes to the extent of letting people go off on tangents. Hanging 10% of final grades on class participation is a form of coercion, but I believe learning to talk in an academic setting is as important as learning to think analytically or use a computer. Students usually assume that they are being judged on the content of their comments. I judge students merely on whether they say something. There are no dumb comments--there are only students who do not contribute to class and students who do. In my experience, the only mistake a student makes in class is imagining her or his comments are worth airing on every topic. If you are a verbal person, let other people have a chance at it. If you are not verbal, recognize that your ideas are often more incisive than those of people who talk regularly. Make an effort to make your ideas known, whether it is the first day of class or late March.


My office hours are MW 1:30-4:00, but I work in my office almost every morning and afternoon, and you are welcome to try to find me then or to make an appointment. If you are having trouble (or pleasure) with the readings, the course, or me, please come see me straightaway, 7 Libbey Forum. My policy on late papers is to grant extensions, but to assess a penalty relative to how late the paper turns out to be. Winter semester provokes lots of students to ask for extensions. You can have one in most cases, but the price is having the paper graded down by 1/3 of a letter grade each day, e.g., an "A" paper on Monday becomes a "A-" on Tuesday.

Final Exam: Tuesday, 15 December, 1:15 p.m.

All students are responsible for reading and understanding the Bates College statements on academic honesty, crediting of sources, and plagiarism.


Maintained by Steven Kemper
Dept. of Anthropology,
Bates College
Lewiston, Maine 04240

e-mail responses: skemper@bates.edu

Last Updated: 18 August 1998